The neat thing about voice search is that it’s growing by leaps and bounds due to the advancement of the technology. That means there is a lot of room for growth. With voice search accounting for half of all searches and growing, most of which happens on mobile devices, indications are that voice search will eventually outpace text search growth. The main driving factor is the ease of use and the accuracy of the search results.
1. What Is Voice Search?
A voice search is a lot like a text search except the person who is searching for information uses their voice and a voice assistant-enabled device to ask the question they need an answer to.
2. Who Uses Voice Search?
Pretty much, anyone who is looking for a product or a service, usually local to them, that isn’t too personal in nature. For example, one of the most common searches usually has to do with a specific type of food “near me” that the user wants right now. The main thing you should know is that voice searchers are ready to make a purchase now.
3. How Do People Conduct a Voice Search?
Most people conduct voice searches using their smartphones and other virtual assistant-enabled technology like Google Home, Amazon Alexa, Google Assistant, Siri, and also Microsoft’s Cortana. All they do is turn on the device and using the trigger words necessary, they ask their question. For example, with Google on an Android smartphone, the user will say, “Okay Google” or “Hey Google” before asking the question.
4. Why Do People Use Voice Search?
The main reason people use voice search is that it’s effortless and convenient. They are more likely to use a mobile device right now for voice, maybe because it’s harder to type the information on a small screen. But voice for PCs is growing too. It tends to return a lot better and more narrow results.
5. Can You Monetise Voice Search?
While it’s still new, you can pay for keyword ads like PPC ads that are voice-centric using Google AdWords. It’s going to be monetisable just like pay-per-click ads are now. You’ll be able to monetise voice search as the technology improves and proliferates. After all, even microwaves and refrigerators are being set up for automation. For example, with the right set-up, your fridge might order milk for you or at least add it to your list automatically.
6. Main Trigger Keywords for Voice Search
The main voice search trigger words are “how,” “what,” “best,” “where,” and so forth. When you learn the main trigger words including “near me” or “Hey Google,” you can design your content to fit those parameters so you show up in voice search more.
One thing to realise is that while voice search is growing, it hasn’t taken over the market yet. That means you have a little time to get on board and improve your voice search SEO by creating content focused on providing voice-searchable content that answers the questions your audience is asking.