Digital Marketing Insights & Tips

mac, freelancer, macintosh
Martin

Factors That Affect On-Page and Off-Page SEO

Search engine optimisation (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. Of course, the opportune place to be when someone is looking for the types of products, services, or information

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media, social media, apps
Martin

SEO vs. Social Media Marketing – Which is Better?

With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that

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Martin

SEO or PPC – Which is Better?

In order to grow your business online, you may be wondering whether you should invest your time and money into Search Engine Optimisation (SEO) or Pay-Per-Click Advertising (PPC). Both have their positives and negatives, but is one better than the other? Let’s look at both. Is SEO Better? SEO, or Search Engine Optimisation, is the

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Voice Search SEO
Martin

How to Optimise Your E-Commerce Site to Cater for Voice Search

Optimising your e-commerce site for voice search is imperative today. Most people are using their mobile devices to find the information and products they need to solve their problems. They often do it when they are on the go, so they’re usually ready to buy. If you have an e-commerce store, you’ll want to optimise

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Voice Search SEO
Martin

6 Voice Search Facts

The neat thing about voice search is that it’s growing by leaps and bounds due to the advancement of the technology. That means there is a lot of room for growth. With voice search accounting for half of all searches and growing, most of which happens on mobile devices, indications are that voice search will

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Social Metrics
Martin

Social Metrics in SEO Analysed

In 2009, when experts in SEO were asked what they thought was the most important thing in SEO, 43% said links. In 2011 however, that number dropped down to just 22%. The remainder now believes that in the near future, social metrics are going to play a much more important role in SEO. Here are

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Martin

Mobile Marketing: Top 5 Tips for Website Owners

If you’re building a website that’s designed to be mobile-friendly, read this carefully. Creating a website that’s friendly for mobile website requires thinking through quite a few usability concerns that most people just don’t think about. Here are five tips for improving the mobile-friendliness of your website. Use Fluid Widths Avoid fixed widths like the

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Local SEO
Martin

SEO Location Based Marketing: Does It Apply to Your Business?

Location-based marketing is one of the newer trends in marketing. If you run an offline business or a business that tends to do a lot of volume in local markets, using location-based marketing can help boost your sales. Review Sites: Yelp, Google Places, Citysearch Review sites are one of the newest additions in the realm

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Martin

4 Trends in SEO: From Tactics to Strategy

The SEO market is changing. When SEO first started, you could rank just by keyword-stuffing your meta tags. Once that was phased out, there was a period when you could easily get ranked by link spamming. Those days are over as well. Today, SEO is rapidly moving in a new direction. Here are some of

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