You’re probably here to learn how email marketing can elevate your business? but before we start, let me tell you a short story about email itself.
The history of electronic mail stretches far back, all the way to the 1960s so…it’s actually older than the internet…so yeah, it’s been with us a VERY long time! but still, I wouldn’t call it old…rather I’d call it, traditional.
So how does this long-established communication method compared to the newbies? like social media?
Well, first off…many people simply don’t like social networks. They’re not active on them or haven’t even set up an account, but everybody’s got email, right?
Secondly, most of the other marketing tools out there like PPC are great for bringing in new customers, but they’re poorly applicable when it comes to maintaining relationships with them.
On the other hand, email marketing can be used for both.
Let’s see how.
Imagine that a small gift, a discount or let’s say free shipping is offered to your prospect if he subscribes to your email newsletter…from there you send him the first email with the promised benefit, and BOOM, you’ve got a new customer! but email marketing really excels at maintaining the relationship with your customer.
The moment you have his email address, you can remind yourself anytime you need. Send him new products you sell, what’s on sale for the week, what’s trending…moreover, you can send him tailor-made offers based on his preferences or prior purchases.
This way you can really encourage customers to get back to you and you know, do some more business with you right?
So now you know what email marketing is good for, so what’s our role in this? do you know how to effectively build up your mailing list? how often you should send newsletters? how to catch attention with your emails instead of spamming your customers? how to set up a system that will automate the mailing process?
Well all those questions we’ll be happy to answer.
So make the most out of email marketing for your business and contact us today.
There are so many options available to you. We have experience working with various leading email software providers such as AccyMail, DotMailer, Hubspot, Mailchimp, Constant Contact and Force24.
If you don’t have the time or inclination to use an email platform yourself – let us help!
We can take the hassle away from you. We can help with list building strategies and even help with recommending marketing data providers.
The safest way to build your email marketing lists though is by executing your own marketing activity. Your website design, social media, content planning, online and offline events are all great ways to build a list of email addresses that want to hear from you!
If you would like to discuss your requirements, book a call today.