Online Digital Marketing
Results-focused strategies that drive traffic
We can help more of your ideal customers find you online, without those unethical black hat “tricks”
Results require traffic
Your website needs Online Digital Marketing. The best brick-and-mortar store requires customers to walk through the door. Without them, there are no sales. Your website is no different. You need traffic – targeted traffic.
We bring you that targeted traffic
Our plans are custom designed to fit your business and your budget. We focus on a content-based approach using a variety of tools to increase traffic to your website and improve your rankings in the big search engines such as Google, Bing and Duck Duck Go.
Want to find out more?
It all starts with a short 15-minute conversation
Search Engine Optimisation
SEO is search engine optimisation never stops. There’s a degree of art and science that goes into helping more visitors find you on the web. An SEO strategy for you will depend on your business and what you want to achieve.
For example, there is a clear difference between a business that operates in its locality against a business looking for leads nationally or internationally, and to encourage others to link to your site. After discovery call to establish what you require should be able to offer the right option for you.
How can PPC benifit you and your business?PPC means “pay per click,” and is a type of advertising that only costs you money when someone clicks on your ad and visits your site.
Sometimes even the best SEO strategy just isn’t enough, the keyword you want to optimise for could be facing some really tough competition and is simply unable to make it to the top results.I’m sure you’ve seen these on large sites like Google, YouTube, and Facebook.
Online Video Marketing
Did you know according to small business trends, video marketing has exploded. There is a good reason for this: it generates business.
They report that “59% of executives would rather watch a video than reading text while four times as many consumers would rather watch a video about a product than read about it.
74% of millennials find video helpful when comparison-shopping while 60% prefer to watch a video to reading a newsletter.”
Their research continues,
“Video Increases Your Marketing Reach and Duration
If you want to stay top of mind, you’ll be glad to know that 80% of users recall a video ad they viewed in the past 30 days.”
So, where could you use video to help promote your business?
And if you want to get involved with using video to promote your business – we can help.
Do you need help with your email marketing?
Do you know how to effectively build up your mailing list?
How often should you send newsletters?
Are your emails being classed as spam and not reaching your customers?
Need a system that will automate the mailing process?
There are dozens of autoresponders out there that you can get, and with so many options available to you, here are three that offer the best array of services at the most affordable prices.
We totally understand if you wouldn’t have the time or inclination to learn or use an email platform yourself – So why not let us help!
We can take the hassle away from you. We can help with list building strategies and even help with recommending marketing data providers.
Over the past few years, social media has completely changed the internet. Actually, it has changed the whole world. And also the world of marketing.
Social Media – Like it or loathe it – it’s here to stay.
Our clients tell us they get to the stage where they don’t have the time to manage their social lives never mind their social media!
You have your day job to do – let us take the strain!
Remarketing / Retargeting
How many times have you shown an interest in a product or service then mysteriously everywhere you look online you keep seeing that product or service again – whether that be on your favorite blog or your Facebook feed?
You drive traffic to your website, you convert leads into meetings or sell products but what about the visitors who didn’t convert.
Re-marketing gives you another chance to reach your audience.
There are two types of lead generation strategies you can use, direct and indirect.
Direct marketing is great for finding leads that are actively looking for the products and services you provide. Indirect marketing is a softer route into your prospective customer’s domain.
Inbound marketing (indirect leads) could be top tip guides in the form of blog posts or a PDF to download, white papers or even webinars discussing a topic that is close to your prospective customer’s hearts.
Why push out this type of content?
Although you won’t generate a stack load of active buyers, you would be positioning your brand as a company that your identified potential customer will look to assess when they have a requirement – or the leads do come through will have stimulated interest in your proposition.
The best topics for content is to make your prospect think about a problem they didn’t realise they have. Therefore you are now in control of the sales process and you can influence your prospective buyers’ thoughts and manage their fears.
We can help you with your content creation, help you understand your customers’ personas and help stimulate thought around the benefits of using your products and services.