Pay Per Click (PPC)
Pay Per Click (PPC)
PPC or pay-per-click, first let me just very briefly describe what it is.
You probably already know how search engines work and how SEO can help your website get a better ranking, right?
Well sometimes even the best SEO strategy is just not enough, the keyword you want to optimise for, could be facing some really tough competition and is simply unable to make it to the top results OR you can just use PPC.
Basically, even if your SEO is not strong enough your link can appear on the search results page thanks to PPC ads and because you only pay per click, this form of advertisement is very effective.
When you think about it, only people interested in your offer will click on the ad and you only pay for these relevant visitors. Now compare this to traditional advertising, do you also just pay for people who have actually read your newspaper ad?
Notice the difference now? you can say “That’s pretty cool, I can manage this PPC thing and get more customers.” but here comes the tricky part, do you really know what keywords you should optimise the campaigns for? when to start it? and when to stop? do you know how much money to invest to actually get results?
So here we come to help YOU, our PPC strategies not only involve keyword research, scheduling, and budgeting but we can also help with the right ad text, landing pages and the overall settings.
Another reason for hiring us is, that we constantly track, analyse and evaluate all active campaigns to refine and improve the results.
Honestly would you have time for all this? isn’t it better to simply entrust this to someone with a long history of experience?
So get in touch and start your first PPC campaign today.
Pay Per Click Management
Appearing on the first page of search engines like Google is competitive and you need to adopt the right SEO strategy to help move you up the rankings for your businesses keywords.
Until you appear where you want to appear organically, you can create an advertising account with leading search engines like Google and Bing.
To make your budget stretch as far as it can is a skill. Reach More Business can help.
All our staff are Google and Bing certified and just love PPC.
If you simply just don’t have the time to manage your own online advertising – we can help!