Online Marketing

Online Marketing

Online Marketing

Online Marketing

What is online marketing?

Technology continues to change the world we live in. There are so many innovative marketing tools being released on a monthly basis and so many changes being made to the algorithms that determine what we see and when online – its difficult to keep up!

If you don’t have time to juggle running your business as well as keeping on top of your marketing efforts then we can help.

Have a look at our video below, if you have no sound – the transcript is a 3-minute read.

Online Marketing Explainer Video - Transcript

So, how exactly can WE help YOU with online marketing?

Well let’s see…first of all, we’ll analyse your current website from a marketing perspective to find answers to questions like, how many visitors come to your site? from what sources? and devices did they come from? what is the real goal of your website?

This will allow us to optimise your website to fulfill its real purpose.

Secondly, Search Engine Optimisation will definitely follow…so we’ll take a look at what keywords are tied to your business, what links point to your site and most importantly, what can WE do with the actual website content.

That should get you better positioned on search engines results pages.

Pay-per-click campaigns are another way how we can help boost your business, these paid online campaigns can help you get more attention in search results, even uncompetitive keywords can be easily tracked and measured and are also really flexible. We can start them from today and if you want, stop them tomorrow.

Another great way to make you more visible to the rest of the world is to start being active on social media. We’ll choose the network suitable for your business, develop a custom strategy to reach your fans and monitor and maintain a good reputation for your company.

Finally, we can also consider other marketing channels like email marketing, mobile marketing or traditional offline channels.

Need Help?

Just Make a Quick FREE Call

0800 048 9088

@2019 Reach More Business
All Rights Reserved.

LATEST UPDATES

Contact Us

[email protected]
Reach More Business
St George’s Business Park
Castle Road, Sittingbourne,
Kent ME10 3TB
Re-marketing

Re-marketing

Remarketing

Remarketing

How many times have you shown an interest in a product or service then mysteriously everywhere you look online you keep seeing that product or service again – whether that be on your favorite blog or your Facebook feed…

You drive traffic to your website, you convert leads into meetings or sell products but what about the visitors who didn’t convert. Re-marketing gives you another chance to reach your audience.

Remarketing Explainer Video - Transcript

Re-marketing also called retargeting, are these just new buzzwords? or is it something that actually works?

Well, let’s see…imagine a prospective customer browsing your online store, unfortunately, the majority of these visitors are not converted to customers they leave your site before checking out.

The reasons can be, it’s their first visit and they’re not sure about your store’s credibility, they get distracted and simply don’t finish the purchase. They don’t quite find what they’re looking for, Or maybe they just decide to do the shopping later and they end up forgetting about your site completely.

This is where re-marketing kicks in, thanks to cookies! not these…but these!

Every time a visitor gets to any of your product pages, this information is stored in their device, computer, tablet, phone…doesn’t really matter.

Later on advertisement systems can pull this information out, even though the prospects already gone to a completely different site.

Searching the web, reading through various sites, browsing social networks, watching videos…no matter what they do the next day, you can now reach them with highly targeted ads.

Like, “Hey, still looking for this phone?” or “You were interested in this blue umbrella, so how about this yellow one?”.

The purpose is to remind them about your online store and bringing them back, so they finish their purchase.

See the potential? these campaigns are highly successful since you know exactly who to target with what offer. You can also suggest alternative products and, as a side effect…your credibility grows too.

The only problem is that setting a remarketing campaign can get very complicated.

All the different marketing platforms, setting the cookies, scheduling budgeting.

So how about leaving the tricky stuff, to us?

We’ll gladly take over the hard part and design a campaign tailored to your business.

Contact us today lay back, and watch the sales grow.

Need Help?

Just Make a Quick FREE Call

0800 048 9088

@2019 Reach More Business
All Rights Reserved.

LATEST UPDATES

Contact Us

[email protected]
Reach More Business
St George’s Business Park
Castle Road, Sittingbourne,
Kent ME10 3TB
Pay Per Click

Pay Per Click

Pay Per Click (PPC)

Pay Per Click Management

Appearing on the first page of search engines like Google is competitive and you need to adopt the right SEO strategy to help move you up the rankings for your businesses keywords.

Until you appear where you want to appear organically, you can create an advertising account with leading search engines like Google and Bing.

To make your budget stretch as far as it can is a skill. ReachMore Business can help.

All our staff are Google and Bing certified and just love PPC.

If you simply just don’t have the time to manage your own online advertising – we can help!

PPC Explainer Video - Transcript

PPC or pay-per-click, first let me just very briefly describe what it is.

You probably already know how search engines work and how SEO can help your website get a better ranking, right?

Well sometimes even the best SEO strategy is just not enough, the keyword you want to optimise for, could be facing some really tough competition and is simply unable to make it to the top results OR you can just use PPC.

Basically, even if your SEO is not strong enough your link can appear on the search results page thanks to PPC ads and because you only pay per click, this form of advertisement is very effective.

When you think about it, only people interested in your offer will click on the ad and you only pay for these relevant visitors. Now compare this to traditional advertising, do you also just pay for people who have actually read your newspaper ad?

Notice the difference now? you can say “That’s pretty cool, I can manage this PPC thing and get more customers.” but here comes the tricky part, do you really know what keywords you should optimise the campaigns for? when to start it? and when to stop? do you know how much money to invest to actually get results?

So here we come to help YOU, our PPC strategies not only involve keyword research, scheduling, and budgeting but we can also help with the right ad text, landing pages and the overall settings.

Another reason for hiring us is, that we constantly track, analyse and evaluate all active campaigns to refine and improve the results.

Honestly would you have time for all this? isn’t it better to simply entrust this to someone with a long history of experience?

So get in touch and start your first PPC campaign today.

Need Help?

Just Make a Quick FREE Call

0800 048 9088

@2019 Reach More Business
All Rights Reserved.

LATEST UPDATES

Contact Us

[email protected]
Reach More Business
St George’s Business Park
Castle Road, Sittingbourne,
Kent ME10 3TB
Content Inbound Marketing

Content Inbound Marketing

Content Inbound Marketing

Content Inbound Marketing

There are two types of lead generation strategies you can use, direct and indirect. Direct marketing is great for finding leads that are actively looking for the products and services you provide. Indirect marketing is a softer route into your prospective customer’s domain.

Inbound marketing (indirect leads) could be top tip guides in the form of blog posts or a PDF to download, white papers or even webinars discussing a topic that is close to your prospective customer’s hearts.

Why push out this content? Although you won’t generate a stack load of active buyers, you are positioning your brand as a company that your identified potential customer will look to assess when they have a requirement – or the leads do come through will have stimulated interest in your proposition. The best topics for content is to make your prospect think about a problem they didn’t realise they have. Therefore you are now in control of the sales process and you can influence your prospective buyers’ thoughts and manage their fears.

We can help you with your content creation, help you understand your customers’ personas and help stimulate thought around the benefits of using your products and services.

Content Inbound Marketing Explainer Video - Transcript

Content or inbound marketing, before telling you more about this modern approach…you must truly understand how traditional outbound marketing works.

In this older concept, the center of the process is the marketing message you want to spread out to your potential customers. And you can use various ways to do that, cold calls, TV or radio advertising, Direct Mail or newspaper ads.

I’m not telling you these methods don’t work, they do…but they have so many disadvantages.

First you need to spend a ridiculous amount of money to get your marketing message to people.

Second, not all of these people are actually your target audience. So, only a part of them will react.

Last but not least, some people will probably get angry…since outbound marketing is sometimes perceived as aggressive advertising.

Content or inbound marketing, on the other hand, is an entirely different story. The center of the process is: guess what? Content!

It’s about creating something interesting, helpful, enjoyable, an article, blog, video, infographics…something that your prospects might be naturally attracted to when browsing the web or social networks.

It’s a lot cheaper more effective and non-aggressive, to be honest… you’re watching a content marketing right now, so how can we help you more?

We will find the right types of content for your business, optimise it for search engines to get you ranked higher, promote your content on social media and other channels and finally improve the conversion rates to turn even more visitors into customers.

Wait no more, contact us today.

Need Help?

Just Make a Quick FREE Call

0800 048 9088

@2019 Reach More Business
All Rights Reserved.

LATEST UPDATES

Contact Us

[email protected]
Reach More Business
St George’s Business Park
Castle Road, Sittingbourne,
Kent ME10 3TB
E-commerce

E-commerce

E-commerce Websites

E-commerce Websites

Have you thought about selling your products online? Or do you already sell your products online but feel you should be selling more?

We can help.

There is a science to selling online. There are many different tactics that you can use depending on what and who you are selling your products to.

Have a watch of the video below; (or if you have no sound – the transcript below is a 3-minute read)

E-commerce Explainer Video - Transcript

Have you ever thought about how cool it would be to have your own online store? Selling products or services to people all over the country or even the whole world e-commerce can seem like a crowded market but it’s still a growing field with an increasing share in global shopping every year

So no worries, it’s never too late to hop in…starting your online business is actually much easier than going the old offline way.

Remember that the Internet doesn’t limit you in terms of location, for example, let’s say you live in a wine-producing region and you want to sell your delicious wine.

Selling it traditionally through a local store would be pretty challenging, because of the tough regional competition…but having your own e-commerce site would be a game-changer.

Enabling you to sell wherever you want, and that’s a huge difference. Suddenly, your business has got many other advantages.

Like online marketing tools, social media, personalised deals and offers, never-ending open hours, discretion and privacy, a broader customer base and much more.

However, no matter what you intend to sell one thing is really crucial here. And that is the online store itself, but no worries. Since that’s where we come into play.

A successful online store has to be better than the competition and the reason why we believe our stores are better is that all of them respect these seven key elements.

  • Number 1 – Deep analysis, every successful project needs to start with answering a few questions about the target group, its specifics and how to reach it.
  • Number 2 – Good design, too many designers focused just on the home page. Yes the home page is important, but most customers will enter a store through search engines directly to some of the products. That’s why our focus is also strongly orientated to the product description pages, call-to-action-buttons, and easy navigation throughout the site.
  • Number 3 – Search Engine Optimisation, content is king! In the e-commerce business, this is true more than anywhere else. However you can only exploit the full potential of your site’s content, if it’s properly search engine optimised, no problem there…leave the SEO magic to us.
  • Number 4 – Social media integration, just one example to give you an idea. Give your customers the opportunity to share their purchases with their friends on social networks and watch the number of sales and new customers, grow.
  • Number 5 – Reliable search engine, the worst thing is when a customer searches for something you actually sell, but can’t find it. Noo worries, this will never happen in our stores since we’ve put a lot of attention into the search engine functionality.
  • Number 6 – Mobile version, the number of goods sold through mobile devices is growing rapidly every year, so you bet our stores and mobile-friendly.
  • Number 7 – Security, it’s one of the highest priorities to treat sensitive, personal data the right way. Secure storage of such information is essential for your stores’ trustworthiness.

That’s why all our e-commerce sites use state-of-the-art security technologies. Online businesses don’t have to be difficult if you put it in the hands of professionals and obviously by that, I mean our hands, so take the first step to creating your new online store and get in touch with us today.

Need Help?

Just Make a Quick FREE Call

0800 048 9088

@2019 Reach More Business
All Rights Reserved.

LATEST UPDATES

Contact Us

[email protected]
Reach More Business
St George’s Business Park
Castle Road, Sittingbourne,
Kent ME10 3TB