St. George's Business Park

Sittingbourne, Kent, ME10 3TB

0800 06 999 28

Sales & Support

Mon - Fri

9:00am - 5:30pm

Our Reach More Business Blog

We help you reach your business goals with online digital marketing and web design

SEO Location Based Marketing: Does It Apply to Your Business?

SEO Location
Read this article to me
(The contents of this post will be read in your chosen language after an Ad. You can choose your preferred language by clicking the GLOBE icon below.)

Location-based marketing is one of the newer trends in marketing. If you run an offline business or a business that tends to do a lot of volume in local markets, using location-based marketing can help boost your sales.

Review Sites: Yelp, Google Places, Citysearch

Review sites are one of the newest additions in the realm of internet influencers. If you run an offline business, there’s a good chance that someone’s going to use a site like Yelp to check out your reputation before visiting.

Using both paid and unpaid methods of getting your rankings up in these sites is a great investment.

Try to incentivise users of these sites to rank you well by offering gifts and discounts for people who post reviews.

Negotiate with the sites themselves to see if you can pay to promote your listings higher in their search engine.

Google Places, Google Local, Facebook Pages

Another place you might want to look at is Google Places and Facebook Pages for local businesses.

There are two reasons to pay attention to. First, you want your business to appear in Google Maps. When someone searches for “coffee” on their iPhone, you want your coffee shop to pop up.

The other reason is that local Google results often appear higher than organic results. This allows you to rank highly for relevant terms for much less work.

Facebook Pages allow you to provide important information to people interested in visiting your establishment. It also makes it easy for your fans to share your events and promotions.


Foursquare is yet another location-based service that uses a unique “check-in” mechanism to help incentives people to frequent a certain location.

If you have a business that people would visit often, then Foursquare is probably a good idea. Places like coffee shops, bars, laundromats, etc. can do really well on Foursquare.

Low-frequency physical locations, such as passport shops or real estate agents, probably should give Foursquare a pass.

Groupon, LivingSocial and Group Buying Sites

Group buying sites are another possibility to consider.

The most important thing to remember with group buying sites is that they’re very expensive to participate in. Usually, you have to give a significant discount, then on top of that give the group-buying site a cut.

For example, let’s say your normal monthly Yoga pass costs £150. For the group-buying site’s users, you offer a three-month package for £60 a month. On top of that, you need to pay the group-buying site £25 a signup.

That means that instead of £150, you’re now working with just £35 to cover your costs with. You won’t make a profit, but you’ll get a customer through your doors.

To use group buying well, you need to know for sure that you can monetise a customer once they’re in your sales funnel.

These are a few of the most common location-based marketing tactics. If you have a local business, you almost definitely want to be using reviews and Google Places. Foursquare and Groupon depend on your business model, as detailed above.

Like, Share, Follow
Share on facebook
Share on twitter
Share on linkedin
Related articles
SEO Voice Search

How to Optimise Your E-Commerce Site to Cater for Voice Search

Optimising your e-commerce site for voice search is imperative today. Most people are using their mobile devices to find the information and products they need to solve their problems. They often do it when they are on the go, so they’re usually ready to buy. If you have an e-commerce store, you’ll want to optimise your site to cater to voice search.

Read More
SEO Voice search

6 Voice Search Facts

The neat thing about voice search is that it’s growing by leaps and bounds due to the advancement of the technology. That means there is a lot of room for growth. With voice search accounting for half of all searches and growing, most of which happens on mobile devices, indications are that voice search will eventually outpace text search growth. The main driving factor is the ease of use and the accuracy of the search results.

Read More
Social Metrics

Social Metrics in SEO Analysed

In 2009, when experts in SEO were asked what they thought was the most important thing in SEO, 43% said links. In 2011 however, that number dropped down to just 22%. The remainder now believes that in the near future, social metrics are going to play a much more important role in SEO.

Read More
Mobile Marketing Responsive

Mobile Marketing: Top 5 Tips for Website Owners

If you’re building a website that’s designed to be mobile-friendly, read this carefully. Creating a website that’s friendly for mobile website requires thinking through quite a few usability concerns that most people just don’t think about.

Read More

Table of Contents

Martin Higgins


Why not position your business as the best choice for your ideal customer. We can explore your design & website development ideas, and online marketing options together.

We’re your local Online Digital Marketing & Web Design Agency based in Sittingbourne, Kent.

Let’s make something awesome together.
Personal Favotites

This is the heading