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Content Inbound Marketing

Content Inbound Marketing

There are two types of lead generation strategies you can use, direct and indirect. Direct marketing is great for finding leads that are actively looking for the products and services you provide. Indirect marketing is a softer route into your prospective customer’s domain.

Inbound marketing (indirect leads) could be top tip guides in the form of blog posts or a PDF to download, white papers or even webinars discussing a topic that is close to your prospective customer’s hearts.

Why push out this content? Although you won’t generate a stack load of active buyers, you are positioning your brand as a company that your identified potential customer will look to assess when they have a requirement – or the leads do come through will have stimulated interest in your proposition. The best topics for content is to make your prospect think about a problem they didn’t realise they have. Therefore you are now in control of the sales process and you can influence your prospective buyers’ thoughts and manage their fears.

We can help you with your content creation, help you understand your customers’ personas and help stimulate thought around the benefits of using your products and services.

Content Inbound Marketing Explainer Video - Transcript

Content or inbound marketing, before telling you more about this modern approach…you must truly understand how traditional outbound marketing works.

In this older concept, the center of the process is the marketing message you want to spread out to your potential customers. And you can use various ways to do that, cold calls, TV or radio advertising, Direct Mail or newspaper ads.

I’m not telling you these methods don’t work, they do…but they have so many disadvantages.

First you need to spend a ridiculous amount of money to get your marketing message to people.

Second, not all of these people are actually your target audience. So, only a part of them will react.

Last but not least, some people will probably get angry…since outbound marketing is sometimes perceived as aggressive advertising.

Content or inbound marketing, on the other hand, is an entirely different story. The center of the process is: guess what? Content!

It’s about creating something interesting, helpful, enjoyable, an article, blog, video, infographics…something that your prospects might be naturally attracted to when browsing the web or social networks.

It’s a lot cheaper more effective and non-aggressive, to be honest… you’re watching a content marketing right now, so how can we help you more?

We will find the right types of content for your business, optimise it for search engines to get you ranked higher, promote your content on social media and other channels and finally improve the conversion rates to turn even more visitors into customers.

Wait no more, contact us today.

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