What is online marketing?
Technology continues to change the world we live in. There are so many innovative marketing tools being released on a monthly basis and so many changes being made to the algorithms that determine what we see and when online – its difficult to keep up!
If you don’t have time to juggle running your business as well as keeping on top of your marketing efforts then we can help.
Have a look at our video below, if you have no sound – the transcript is a 3-minute read.
Online Marketing Explainer Video - Transcript
So, how exactly can WE help YOU with online marketing?
Well let’s see…first of all, we’ll analyse your current website from a marketing perspective to find answers to questions like, how many visitors come to your site? from what sources? and devices did they come from? what is the real goal of your website?
This will allow us to optimise your website to fulfill its real purpose.
Secondly, Search Engine Optimisation will definitely follow…so we’ll take a look at what keywords are tied to your business, what links point to your site and most importantly, what can WE do with the actual website content.
That should get you better positioned on search engines results pages.
Pay-per-click campaigns are another way how we can help boost your business, these paid online campaigns can help you get more attention in search results, even uncompetitive keywords can be easily tracked and measured and are also really flexible. We can start them from today and if you want, stop them tomorrow.
Another great way to make you more visible to the rest of the world is to start being active on social media. We’ll choose the network suitable for your business, develop a custom strategy to reach your fans and monitor and maintain a good reputation for your company.
Finally, we can also consider other marketing channels like email marketing, mobile marketing or traditional offline channels.