Online Video Marketing
Online Video Marketing
Video content creation and production
Did you know according to small business trends, video marketing has exploded. There is a good reason for this: it generates business.
They report that “59 percent of executives would rather watch video than read text while four times as many consumers would rather watch a video about a product then read about it.
Seventy-four percent of millennials find video helpful when comparison-shopping while 60 percent prefer to watch a video to reading a newsletter.”
Their research continues,
“Video Increases Your Marketing Reach and Duration If you want to stay top of mind, you’ll be glad to know that 80 percent of users recall a video ad they viewed in the past 30 days.”
So if you want to get involved with using video to promote your business – we can help.
So, where could you use video to help promote your business?
Whatever your budget we have an option for you.
Online Video Marketing Explainer Video - Transcript
Online video, should you have one or not?
Well, clearly and concisely YES! you definitely should.
And it really doesn’t matter if you’re a freelancer, small business or multinational corporate…and let me tell you why.
In a nutshell, because people love them! now let me explain this.
Basically, there are just two major steps in every business.
Attraction and conversion, you need to attract a visitor and convert them into a paying customer. That’s it! and videos can significantly help with both steps.
Let’s start with attraction, imagine that an online visitor comes across your site. There’s plenty of text and images explaining what you do and how great your products or services are but that’s really NOT the way to grab the visitors attention, after reading for one or two minutes they will simply leave the site bored, and you’ve lost a potential customer forever.
Now let’s assume that instead of the boring text you’ve got a one or two minute video explaining all the important stuff, in a short but memorable format that viewers can actually enjoy.
Studies have shown, that videos are processed by the brain 60,000 times faster than text. So, you can really give your visitors a lot of information in just a short while which is exactly the way to earn attraction.
People are also 39 percent more likely to share your content if it’s delivered via video, this means that visitors will spread your story through social media and attract more people to visit your site…in other words this is how you increase traffic which is then reflected by search engines through an improved SEO rank.
See? you’re getting more and more attractive. Now, once you’ve got the attraction…let me tell you how videos help the conversion.
70 percent of marketers report that video converts better than any other content types. Why? because your prospects can now really see what you do or sell, getting more detailed information leads them to making confident purchase decisions.
Also, video enables you to really stand out from the crowd and strengthen your brand trustworthiness but let me repeat the most important message here, people love videos and you’re proof! you just watched one…right?
So let us help you, we can suggest the best video strategy for your business and produce it for you from start to finish.
Contact us today watch your business skyrocket.
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0800 048 9088